September 20, 2025, Tanko Park, Beijing – Italian luxury brand GIADA renews its strategic partnership with the FIRST Fantastic Film Festival. For one week, fashion and cinema converge, as the collaboration turns its gaze to the voices of Chinese women in film — voices both resilient and luminous, carrying strength in their stillness.

On September 27, the closing day of the film festival, GIADA and FIRST co-presented an innovative experience that combined a star-studded red carpet with a fashion show, celebrating the artistic convergence of cinema and fashion. The GIADA Spring/Summer 2026 collection draws inspiration from the legendary Boboli Gardens in Florence. Creative Director Gabriele Colangelo translates the natural poetry of the Renaissance into a sensory journey. Using peony as a metaphor, the new collection embodies the brand’s spirit of “Flower on the Rock,” intertwining organic fluidity and structural order to portray a contemporary woman who is at once graceful and powerfully resilient.

During the GIADA fashion show, acclaimed film actresses Mei Ting, Qi Xi, Wang Likun, Michelle Wai, and Sandrine Pinna graced the runway, each embodying her own distinctive style in GIADA Spring/Summer 2026 collection. Together, they reflected the effortless elegance that defines the contemporary GIADA woman.

The GIADA Spring/Summer 2026 collection was also been unveiled simultaneously at Milan Fashion Week on September 24. This creative resonance between Milan and Beijing positioned fashion as a medium that seamlessly bridges Italian artisanal aesthetics with the spirit of contemporary China.

Through this luminous dialogue between two iconic cultural capitals, GIADA reaffirms its global vision and its dedication to embracing diverse cultural perspectives.

At the FIRST Fantastic Ceremony, this year’s Flower on the Rock: GIADA Art to Art Fantastic Grand Award was revealed with great distinction, awarded to The Hunter’s Epics by producer and screenwriter Du Yating. Since 2021, GIADA has joined hands with the FIRST Fantastic Film Festival through the Flower on the Rock · Art to Art Fantastic Grand, cultivating diverse forms of expression, illuminating inner strength, and inspiring creative and intellectual renewal. Enabling meaningful opportunities for personal and creative growth, the initiative allows the rich, multifaceted voices of women in cinema to flourish, resonating far beyond the screen. Singer-songwriter Chen Jingfei graced the stage with a stirring performance of “Flower on the Rock,” the theme song of the GIADA Podcast, evoking a profound emotional resonance that deeply moved the audience.

GIADA’s Flower on the Rock: Art to Art Fantastic Grand is dedicated to empowering female creators and encouraging young Chinese filmmakers to place greater emphasis on female characters and narratives, celebrating the unique and extraordinary inner strength of women. GIADA seeks to grow alongside creators, supporting more cinematic works that reflect women’s independence and self-worth—embodying both tenderness and resilience, just like “Flower on the Rock.” Through continuously nurturing Chinese female filmmakers, GIADA promotes multidimensional expressions of emotion and value, allowing the beauty of quiet luxury to extend beyond fashion and into the realms of film and creative imagination.

GIADA was born in Milan, with a design ethos of minimalism, sophistication, and elegance. With an “Art to Art" philosophy, GIADA is dedicated to offering high-end, artistic apparel and lifestyle for accomplished and self-aware women who are influential across various professions, and strives to extend the art of clothing into diverse creative fields.

About FIRST Fantastic Film Festival

For 19 years, FIRST has been committed to archiving and contextualizing Chinese cinema. Established in 2016 and originating from the former “FIRST Lab", the Fantastic Film Festival focuses on the development and exploration of genre cinema.

Positioned as a cross-disciplinary and experimental platform, it encompasses sections such as Fantastic Screenings, FIRST Lab, Forum & Workshop, Fantastic Selection and Studio Tour. Bringing together cinema, music, art, and technology, the festival seeks to create a highly distinctive event immersive, interactive, and engaged with cross-industry.