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GIADA 2017 F/W advertising campaign

The GIADA Fall Winter 2017 advertising campaign explores the delicate and poetic balance between nature and self.

Photographed by Inez and Vinoodh, the GIADA woman - embodied here with a quiet confidence by Frederikke Sofie - is depicted amongst a serene and muted landscape set against a pale blue sky.

Throughout, a gentle dialogue emerges between the topography and the collection itself, a study in contemporary elegance and minimal refinement.

It is within this new landscape, one borne of constant evolution, that the GIADA woman is at home; engaged by the surrounding world, seeking balance, and longing to discover more.


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